And all profits from the film are funneled back into the church. Their production company, Sherwood Pictures, is actually a ministry of the 3,000-member church. The brothers are ministers at Sherwood Baptist Church in Albany, Ga. But there are so many of us who have a standard of morality and faith that is rarely reflected in films coming out of Hollywood."įor the Kendricks, "Fireproof" is more than a film, it's a mission. "Hollywood is good at reflecting the values and lifestyles of people in California and New York.
FIREPROOF THE MOVIE BOX MOVIE
"We tried to make a movie that speaks to your middle-American family and couple facing all the common issues in marriage," Alex Kendrick said. Together, they've made three films and have become known as the "Christian Coen Brothers." Kendrick co-wrote the script with his younger brother Stephen, who also produced the film. "That's reason to praise God," said Alex Kendrick, the director of "Fireproof." 1 movie, Shia LaBeouf's critically panned "Eagle Eye," which was in 3,500 theaters. Anna," which made only $3.5 million in its opening weekend.Įven more impressive, "Fireproof" opened on only 839 screens, which makes its per screen average of $8,100 second only to last weekend's No. Instead, they topped the Coen Brothers' "Burn After Reading," with Brad Pitt and George Clooney, in its third week, and Spike Lee's "Miracle at St.
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FIREPROOF THE MOVIE BOX CRACK
They were hoping to make $3 million or $4 million and crack the top 10 when the film opened last weekend. The film exceeded even the filmmakers' expectations. "We knew that no one would expect it to do well." "We just smiled," Cameron, the former "Growing Pains" star, told, referring to himself and the filmmakers. And, like the instant popularity of Republican vice presidential nominee Sarah Palin, it's a sign that the strength of the evangelical community has not waned.
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The Christian-themed film, which stars Cameron as a firefighter whose marriage is on the rocks, is the latest aimed at the 80-million strong evangelical audience. "What is 'Fireproof?'"Īfter this week, few will be left wondering. "Where did this come from? We didn't see this on the radar," actor Kirk Cameron imagined the execs saying.